Best Free SEO Tools to Check and Optimize Your Website
Simple Tools and Tips to Boost Your Website’s SEO in 2025
Best Free SEO Tools to Check and Optimize Your Website [2025 Guide]
Introduction
Want your website to reach more people and rank higher on Google?
You don’t need expensive software or expert help to get started. With the right free SEO tools, anyone can check, analyze, and improve their website—often in just a few clicks.
Whether you’re a small business owner, blogger, or just starting your first site, this guide will show you exactly which SEOfig tools to use, why they matter, and how to get the most out of every feature.
What Is an SEO Checker (and Why Use One)?
An SEO checker is like a health checkup for your website. It scans your site or a specific page and points out what’s working, what needs fixing, and how you can climb higher in search results.
Why use these tools?
-
Make sure Google can “read” your pages and show them to the right audience
-
Spot missing keywords, meta tags, or technical errors
-
Get clear, actionable advice to boost your site’s visibility
-
Stay ahead of the competition—regular checks mean you catch problems early
Pro tip: Even the biggest websites in the world use SEO checkers to stay on top. Why not you?
Top Free SEO Tools on SEOfig (2025)
Here are the best tools you can use today—no login, no download, just instant results.
1. Domain Authority Checker
Find out how strong your website is overall.
Domain Authority (DA) is a key metric that predicts how well your site will rank in Google. Higher DA often means better chances to show up for important keywords.
2. Page Authority Checker
Check the ranking potential of a specific page.
Great for seeing which of your blog posts or product pages are likely to compete best in search.
3. DA PA Checker
Check your Domain Authority and Page Authority at the same time, side-by-side.
Perfect for quick comparisons and tracking growth over time.
4. Moz Rank Checker
Get your MozRank score—a measure of your website’s link popularity.
A higher MozRank means more trustworthy backlinks, which search engines love.
5. Backlink Checker
See who’s linking to your website.
Backlinks are like votes of confidence for Google. More quality backlinks = more authority.
6. Keyword Density Checker
Find out how often your target keywords appear on a page.
Helps you optimize your content naturally, so you don’t overdo it or miss out on important phrases.
7. Meta Tag Generator / Meta Tags Analyzer
Create perfect meta tags or check your current ones for issues.
Meta tags help search engines understand your page—good tags can boost clicks and rankings.
8. Redirect Checker
Test your URLs to catch redirect chains, broken links, or unexpected detours that could hurt SEO.
9. Robots.txt Generator
Control how search engines crawl your site.
Use this tool to easily create or update your robots.txt file and keep Google focused on your best content.
10. Keyword Suggestion Tool
Struggling with content ideas? Get new, relevant keyword suggestions for your blog, service pages, or campaigns in seconds.
11. Word Counter
Make sure your pages have enough content for SEO, but aren’t too long-winded.
This simple tool keeps your writing on track.
Bonus Tools You Might Love:
-
HTTP Status Code Checker: Make sure your pages are reachable and error-free
-
FAQ Schema Generator: Add rich FAQ markup for better Google results
-
Page Size Checker: Check if your pages are too “heavy” for fast loading
-
URL Opener: Quickly check multiple URLs for SEO issues in one go
How to Use These Tools: Step-by-Step Example
Let’s see how a real person would use SEOfig’s tools to check and improve their website.
Step 1: Start with your homepage or most important landing page.
Step 2: Use the Domain Authority Checker and Page Authority Checker to see your site’s overall strength and which pages are most powerful.
Step 3: Open the Backlink Checker to find out who’s linking to you. Look for any high-quality links—and maybe some you don’t want.
Step 4: Run the page through the Meta Tags Analyzer. If anything’s missing, use the Meta Tag Generator to fix it right away.
Step 5: Use the Keyword Density Checker to see if your content uses your target keywords naturally. Adjust your copy if you need to (but avoid stuffing).
Step 6: Check for technical SEO problems.
-
Use the Redirect Checker for broken or looping links
-
Try the HTTP Status Code Checker to make sure your site isn’t returning errors
Step 7: Plan your next blog post or service page with the Keyword Suggestion Tool. Add fresh keywords and ideas based on real search demand.
Step 8: Use the Word Counter to make sure your content is long enough to be helpful but not overwhelming.
Step 9: Review your robots.txt with the Robots.txt Generator if you want to fine-tune what Google can and can’t crawl.
Step 10: Use the FAQ Schema Generator to give Google more context and maybe win a featured snippet.
Optimizing Your Website with Free Tools
Once you’ve run these checks, here’s how to use the info:
-
Add or fix keywords in your important pages, but keep them sounding natural
-
Write better meta descriptions and titles—short, clear, and helpful
-
Repair broken links and remove any unnecessary redirects
-
Ensure images use alt text for accessibility and SEO
-
Make sure your pages load quickly and look good on mobile
-
Add or update your FAQ markup for bonus search visibility
Pro tip: Set a reminder to check your site every few months, or after any big changes.
FAQs
Are free SEO tools enough to rank high?
Yes! For most small and medium websites, free tools cover the basics you need to grow. Paid tools are helpful for pros, but aren’t required.
How often should I run an SEO check?
Check your main pages every few months and whenever you launch something new.
What’s the difference between Domain Authority and Page Authority?
Domain Authority measures your whole site, while Page Authority looks at a single page.
Can I use these tools for competitor research?
Absolutely—see how your rivals are doing and get inspiration for your own site!
Conclusion & Call to Action
Improving your website’s SEO is possible for everyone—no tech skills or big budgets needed.
With the free tools at SEOfig, you can check, analyze, and optimize your site for better search results and more visitors.
Explore each tool, apply your insights, and watch your rankings rise.
Ready to boost your site?
Try SEOfig’s free SEO tools now and start your SEO journey today.
TL;DR Summary
-
Use SEOfig’s free tools to check, analyze, and optimize your website for search
-
Regular SEO checkups help you catch issues and grow your audience
-
Practical tools for every step—totally free, no sign-up required

The SEOfig Team
Curator of Free SEO Tools for the Web
I curate and customize free SEO and web tools to help people save time and work smarter online. I believe useful things should be free and easy to access, not hidden behind paywalls.